| Advertising Strategies |
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2 Simple but Powerful Off-Line Advertising Strategies There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one advertising method that’s neglected by most online marketers is off-line advertising. 1) Business Cards If you are serious about your business you must
have business cards. They are cheap and are a great way to attract
potential prospects or customers. Simply hand them out to people who
you feel may be interested in your business. And don’t laugh at this! It really works. When I visit the bathroom an hour or two later, I’ll find that all of my business cards are gone and I’ll have a fresh new set of sales the very next day. You can get free professional looking business cards at VistaPrint, all you have to pay is shipping and handling: 2) Flyers With today’s technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.) Or simply hand out your flyers to people you meets on the street. Many bars and clubs don’t have a problem with posting flyers in their establishments either, especially if you are a patron. And don’t forget about supermarkets! Many have
bulletin boards, at least here in New Jersey where I live, and you can
post your flyer there. There are hundreds of people walking into
supermarkets everyday and they are in a buying mentality. Take
advantage of it and post your flyers often. |
